
Give Your Loved Ones the Security They Deserve with Life Insurance
Life is full of uncertainties, but your family’s future doesn’t have to be. With our flexible life insurance options, you can ensure your loved ones are financially protected no matter what life brings. Whether it’s covering funeral expenses, paying off debts, or securing future education costs, our plans give you peace of mind knowing your family is cared for when it matters most.
Get the Coverage You Deserve in Just 3 Easy Steps
Finding affordable, customized insurance is easier than you think. Follow our 3-step guide to get the protection you deserve…without the stress.
Free
Consultation Call
We start by understanding your needs.
In this first step, you’ll have a free, no-obligation consultation with one of our experts. We’ll listen to your concerns and goals to identify what coverage is most important. Whether upgrading or starting fresh, we’ll guide you through the best options for your situation – no pressure, just clarity.
Customized Insurance Overview
Get a personalized plan
that fits your life.
Once we understand your needs, we’ll give you a tailored insurance overview. We’ll clearly explain each option – health, dental, vision, or life insurance – so you know exactly what you’re getting. No jargon or cookie-cutter policies, just a plan that fits your needs and budget.
Peace of Mind with the
Perfect Insurance
Live confidently, knowing you’re fully protected.
With your customized plan, relax knowing you’re covered without overpaying. Enjoy peace of mind and ongoing support as your needs change.
How We Can Help You

Protection for Life’s Uncertainties
Ensure your family is financially secure when they need it most. Our life insurance policies cover more than just the basics, giving you peace of mind no matter what life throws your way.
- Coverage for funeral expenses and medical bills
- Protection for outstanding debts and mortgages
- Secure your children’s education and future financial needs

Flexible Life Insurance Tailored to You
No two lives are the same, so why should your insurance be? Our customizable life insurance plans are designed to grow with you, offering coverage that fits your unique needs and budget.
- Choose between term or whole life insurance options
- Adjust your coverage as your family and financial needs evolve
- Build cash value with whole life insurance for added financial security

Peace of Mind for You, Financial Security for Your
Loved Ones
Life is unpredictable, but you can protect your family’s financial future. Our life insurance policies ensure your loved ones are taken care of, even when you can’t be there.
- Affordable options for every budget and stage of life
- Protect your family’s financial well-being in case of the unexpected
- Provide long-term financial stability for your spouse and children
Why Our Clients Choose Us…
Our affordable dental and vision plans cover everything from routine care to major procedures, helping you avoid high costs and limited options. Smile and see clearly every day.

A Message From The Founder
Hi, I’m Jon, founder & CEO of Prima. I started Prima with one mission: to help individuals, families, and businesses get the best health insurance coverage at the best price. Insurance can be confusing, with jargon and paperwork making it stressful to find the right plan.
At Prima, we focus on treating every customer with empathy and attention to detail, understanding that each person has unique needs. As a retired firefighter and former first responder, my passion has always been helping people. I started Prima in 2023 to make health insurance easier, and I’d love to help you find the perfect plan.
FAQ
Answering most common questions
Will I qualify for Private Health Insurance?
As long as you are relatively healthy, you’re likely a great candidate for private health insurance plans. We’ll look at your individual health status to make sure you get the best plan for you.
Do I have to wait for "Open Enrollment" to sign up for Private Health Insurance?
Good news—no waiting required! Unlike Marketplace/ACA/Obamacare plans and employer-sponsored plans, private health insurance is available all year round. You can hop on and off a private plan whenever you need to.
Isn't Private Health Insurance really expensive?
Not at all! Private health insurance coverage can be much more affordable than you might think. Since rates are based on your health rather than your income, you’ll often find lower premiums and better benefits. Many of our clients save between $1,200 and $3,600 a year!
What are the biggest differences between ACA/Obamacare, Employer Coverage, and Private Health Insurance?
Great question! Here’s a quick breakdown:
- ACA/Obamacare: Ideal if you have pre-existing conditions or need maternity coverage. It’s affordable if you qualify for government subsidies but can be pricey otherwise. These plans usually have high premiums, high deductibles and high out of pocket max.
- Employer Coverage: Employers cover a set percentage of the employee’s premium, but adding family members can get expensive since they pay full price. These plans often have high deductibles and high out of pocket max.
- Private Health Insurance: Medically underwritten based on your health, leading to lower premiums and better rates. It’s often more affordable and offers superior coverage because you are grouped with other healthy individuals.
Can I cancel at any time?
Yes, you can! There are no contracts with private health insurance plans. You can cancel whenever you want, no strings attached.
Will Private Plans cover me anywhere I go?
Absolutely! Private health insurance plans offer nationwide coverage. With major PPO networks, you’re not limited to coverage in your county or state. You’re covered wherever you go in the U.S.! You can choose any facility and/or doctor and you do not need a referral to see a specialist.
Do you only work with health insurance? What about dental, vision, life, etc.?
We’ve got you covered! Besides health insurance, we also offer dental and vision plans. Plus, our team can help with life insurance and investment policies through trusted referral partners.
What coverages do you offer?
We offer a wide range of coverages, including:
- Health: Wellness & Preventative, Accident, Critical Illness
- Dental and Vision
- TeleHealth
- Life insurance and disability
Do you offer consultations?
Absolutely! We offer free consultations to help you find the right health insurance plan. Just check out our “GET QUOTES” link below to book your slot.
What makes your options unique?
Our plans provide first-dollar benefits and don’t require a calendar year deductible. Plus, if you’re in good health, you can enjoy additional discounts.
How much are your services?
Our services are completely free. We’re here to educate and guide you through your health insurance options without any extra cost to you. Plus, the application is entirely free.
What is COBRA and should I take the coverage?
COBRA allows you to continue your employer-sponsored health insurance for a limited time after certain events like job loss. Before you opt for COBRA, consider exploring private PPO plans, which might offer more affordable and comprehensive coverage based on your health.
How can I get health insurance quotes?
Getting health insurance quotes is easy! Just contact us through our website. We provide quotes for individual health insurance plans, family health insurance, group business health insurance, and more.
What is the best health insurance plan for my family?
The best family health insurance plans depend on your unique needs. We offer a variety of plans that provide comprehensive coverage tailored just for families. We recommend private PPO options for families if they are relatively healthy.
What are the benefits of working with an independent health insurance agent?
Working with an independent health insurance agent means you get personalized service, access to multiple insurance carriers with all the affordable options in your area, and expert advice to find the perfect health insurance plan for you. I will be your agent for life.
Make a Call
Got a question or need assistance? We’re just a call away! Whether you’re looking for more information about our services, have a question about your quote, or simply want to chat with our friendly team, we’re here to help.