Health Insurance Made Simple with Experts Who Actually Care.
No more confusing choices, endless waits, and automated systems. We provide you clear, personalized guidance to help you find the perfect health care protection plan…quickly and stress-free.

A Message From The Founder
Hi, I’m Jon, founder & CEO of Prima. I started Prima with one mission: to help individuals, families, and businesses get the best health insurance coverage at the best price. Insurance can be confusing, with jargon and paperwork making it stressful to find the right plan.
At Prima, we focus on treating every customer with empathy and attention to detail, understanding that each person has unique needs. As a retired firefighter and former first responder, my passion has always been helping people. I started Prima in 2023 to make health insurance easier, and I’d love to help you find the perfect plan.
Health Insurance
Take the first step towards a healthier future with our tailored health insurance solutions.
Dental Insurance
A healthy smile is more than just cosmetic… it's essential to your overall well-being.
Vision Insurance
Your vision is one of your greatest assets, and taking care of it should be straightforward and affordable.
Why Our Clients Choose Us…
Get nationwide access to top specialists and hospitals with flexible PPO plans. Avoid narrow networks and enjoy coverage that moves with you, wherever you go.
Our Simple 3-Step Process
Finding the right insurance doesn’t have to be complicated. We’ve streamlined it into three easy steps designed to give you clarity, confidence, and the best coverage for your needs.
Free Consultation
We start by getting to know you and your unique needs. During a free consultation, we’ll discuss your health, financial goals, and coverage preferences to ensure we fully understand what’s important to you before recommending a plan.
Find the Best Plan
We start by getting to know you and your unique needs. During a free consultation, we’ll discuss your health, financial goals, and coverage preferences to ensure we fully understand what’s important to you before recommending a plan.
Live at Ease
Knowing You’re Protected
Once your plan is set, enjoy peace of mind with full coverage for you and your loved ones. With comprehensive protection, you can focus on what matters while we handle your insurance needs. We are your agent for lifetime of the policy, we will be there with you every step of the way
FAQ
Answering your most common questions
Will I qualify for Private Health Insurance?
As long as you are relatively healthy, you’re likely a great candidate for private health insurance plans. We’ll look at your individual health status to make sure you get the best plan for you.
Do I have to wait for "Open Enrollment" to sign up for Private Health Insurance?
Good news—no waiting required! Unlike Marketplace/ACA/Obamacare plans and employer-sponsored plans, private health insurance is available all year round. You can hop on and off a private plan whenever you need to.
What coverages do you offer?
We offer a wide range of coverages, including:
- Health: Wellness & Preventative, Accident, Critical Illness
- Dental and Vision
- TeleHealth
- Life insurance and disability
How much are your services?
Our services are completely free. We’re here to educate and guide you through your health insurance options without any extra cost to you. Plus, the application is entirely free.
How can I get health insurance quotes?
Getting health insurance quotes is easy! Just contact us through our website. We provide quotes for individual health insurance plans, family health insurance, group business health insurance, and more.
What Our Clients Say About Us
Refer a friend for a $100 bonus!
Do you have a family member, friend or co-worker looking for health insurance? Share their information and you will receive $100 for each successful enrollment!*
*once they are approved, we’ll send over your bonus!