
Insurance That Fits Your Life, Without the Hassle
Finding the right health, vision and dental insurance doesn’t have to be stressful. With our personalized guidance, you’ll get the support you need every step of the way, so you can feel confident that you’re fully covered.
Our Simple 3-Step Process
Finding the right insurance doesn’t have to be complicated. We’ve streamlined it into three easy steps designed to give you clarity, confidence, and the best coverage for your needs.
Free
Consultation Call
We start by understanding your needs.
In this first step, you’ll have a free, no-obligation consultation with one of our experts. We’ll listen to your concerns and goals to identify what coverage is most important. Whether upgrading or starting fresh, we’ll guide you through the best options for your situation – no pressure, just clarity.
Customized Insurance Overview
Get a personalized plan
that fits your life.
Once we understand your needs, we’ll give you a tailored insurance overview. We’ll clearly explain each option – health, dental, vision, or life insurance – so you know exactly what you’re getting. No jargon or cookie-cutter policies, just a plan that fits your needs and budget.
Peace of Mind with the
Perfect Insurance
Live confidently, knowing you’re fully protected.
With your customized plan, relax knowing you’re covered without overpaying. Enjoy peace of mind and ongoing support as your needs change.

Health Insurance
Your health is your most important asset, and our PPO plans offer flexible, affordable coverage tailored to your unique needs. Whether it’s a routine check-up or a medical emergency, you’ll have access to the best care without network restrictions…so you can focus on living an amazing life.
PPO Coverage Nationwide
Access top healthcare providers and specialists wherever you are, without network restrictions.
Low or No Deductible Options
Keep out-of-pocket costs low while ensuring you can get care when you need it.
Comprehensive Coverage
From routine check-ups to emergencies, you're covered no matter what life throws your way.
Dental Insurance
A healthy smile is essential for your overall well-being. Our dental insurance covers everything from preventive care like cleanings and check-ups to major procedures like root canals. Get the coverage you and your family need without financial stress, and keep those smiles bright.
- Preventive Care Coverage
Maintain good oral health with regular cleanings and check-ups, preventing more costly dental issues. - Coverage for Major Procedures
Avoid large out-of-pocket expenses for root canals, crowns, and other major dental treatments. - Family Plan Options
Cover the whole family’s dental needs, from routine pediatric visits to adult care.

Vision Insurance
Keep your vision clear and your eyes healthy with affordable vision insurance that covers regular exams, glasses, and contact lenses. With access to top eye care professionals, you can protect one of your most valuable assets—your vision—without the high cost.
- Regular Eye Exams
Covered Maintain healthy vision with routine check-ups that catch issues before they become bigger problems. - Glasses and Contact Lens
Coverage Save money on prescription lenses and ensure you have the right vision tools for your daily life. - Access to Top Specialists
Receive expert eye care when you need it most, whether for vision correction or serious eye health issues.
Why Our Clients Choose Us…
Our affordable dental and vision plans cover everything from routine care to major procedures, helping you avoid high costs and limited options. Smile and see clearly every day.

A Message From The Founder
Hi, I’m Jon, founder & CEO of Prima. I started Prima with one mission: to help individuals, families, and businesses get the best health insurance coverage at the best price. Insurance can be confusing, with jargon and paperwork making it stressful to find the right plan.
At Prima, we focus on treating every customer with empathy and attention to detail, understanding that each person has unique needs. As a retired firefighter and former first responder, my passion has always been helping people. I started Prima in 2023 to make health insurance easier, and I’d love to help you find the perfect plan.
FAQ
Answering most common questions
Will I qualify for Private Health Insurance?
As long as you are relatively healthy, you’re likely a great candidate for private health insurance plans. We’ll look at your individual health status to make sure you get the best plan for you.
Do I have to wait for "Open Enrollment" to sign up for Private Health Insurance?
Good news—no waiting required! Unlike Marketplace/ACA/Obamacare plans and employer-sponsored plans, private health insurance is available all year round. You can hop on and off a private plan whenever you need to.
Isn't Private Health Insurance really expensive?
Not at all! Private health insurance coverage can be much more affordable than you might think. Since rates are based on your health rather than your income, you’ll often find lower premiums and better benefits. Many of our clients save between $1,200 and $3,600 a year!
What are the biggest differences between ACA/Obamacare, Employer Coverage, and Private Health Insurance?
Great question! Here’s a quick breakdown:
- ACA/Obamacare: Ideal if you have pre-existing conditions or need maternity coverage. It’s affordable if you qualify for government subsidies but can be pricey otherwise. These plans usually have high premiums, high deductibles and high out of pocket max.
- Employer Coverage: Employers cover a set percentage of the employee’s premium, but adding family members can get expensive since they pay full price. These plans often have high deductibles and high out of pocket max.
- Private Health Insurance: Medically underwritten based on your health, leading to lower premiums and better rates. It’s often more affordable and offers superior coverage because you are grouped with other healthy individuals.
Can I cancel at any time?
Yes, you can! There are no contracts with private health insurance plans. You can cancel whenever you want, no strings attached.
Will Private Plans cover me anywhere I go?
Absolutely! Private health insurance plans offer nationwide coverage. With major PPO networks, you’re not limited to coverage in your county or state. You’re covered wherever you go in the U.S.! You can choose any facility and/or doctor and you do not need a referral to see a specialist.
Do you only work with health insurance? What about dental, vision, life, etc.?
We’ve got you covered! Besides health insurance, we also offer dental and vision plans. Plus, our team can help with life insurance and investment policies through trusted referral partners.
What coverages do you offer?
We offer a wide range of coverages, including:
- Health: Wellness & Preventative, Accident, Critical Illness
- Dental and Vision
- TeleHealth
- Life insurance and disability
Do you offer consultations?
Absolutely! We offer free consultations to help you find the right health insurance plan. Just check out our “GET QUOTES” link below to book your slot.
What makes your options unique?
Our plans provide first-dollar benefits and don’t require a calendar year deductible. Plus, if you’re in good health, you can enjoy additional discounts.
How much are your services?
Our services are completely free. We’re here to educate and guide you through your health insurance options without any extra cost to you. Plus, the application is entirely free.
What is COBRA and should I take the coverage?
COBRA allows you to continue your employer-sponsored health insurance for a limited time after certain events like job loss. Before you opt for COBRA, consider exploring private PPO plans, which might offer more affordable and comprehensive coverage based on your health.
How can I get health insurance quotes?
Getting health insurance quotes is easy! Just contact us through our website. We provide quotes for individual health insurance plans, family health insurance, group business health insurance, and more.
What is the best health insurance plan for my family?
The best family health insurance plans depend on your unique needs. We offer a variety of plans that provide comprehensive coverage tailored just for families. We recommend private PPO options for families if they are relatively healthy.
What are the benefits of working with an independent health insurance agent?
Working with an independent health insurance agent means you get personalized service, access to multiple insurance carriers with all the affordable options in your area, and expert advice to find the perfect health insurance plan for you. I will be your agent for life.
get a personalized free quote
Leave your details and we will prepare an individual offer for you that meets your needs.